This was a surprise. Adam read his first book, Pippi Longstocking, at the age of twenty-two, and had never displayed any inclination towards writing as a hobby.
He is attracting more than a hundred hits a day. Which is more than this blog, even though this blog is the number one resource on the web for Latin Jokes, Asterix translations, and Girls Who Look Like Hitler.
Let's try to find out why he's more successful than me:
The pace Adam's writing at is dizzying - 16 posts in 2 weeks. In that time I've uploaded a couple of photos to a draft, thought up exactly zero new comics, and played 30 hours of Skyrim. If you don't check his blog for a day you'll be so far behind you'll never catch up.
20% of Adam's posts are pictures of him holding cats.There are almost no pictures of cats on my blog. Is it any wonder no-one comes here?
Attitude to Readership
I don't like human beings; Adam does. This shines through in his writing. Assuming my readers are stupid, I carefully draft, craft, and shraft my writing so that people can't possibly misunderstand anything. In contrast, Adam just types whatever comes into his fingers in the belief that his readers will be bright enough to get it.
As a fun game, count how many different tenses are used in this anecdote:
People who have never met me describe my blog personality as 'cold', 'assholey', or 'dickish'. Fortunately, I'm all those things in real life so I don't find it offensive. Adam, though, is a nice guy and people like him. I mean, how can you not like the writer of this story?
With my blog, people know what to expect - me making fun of my dwindling group of friends, me killing my friends in comics, and insincere 'nice' or 'socially useful' articles. With Adam's you never know what you're going to get - sometimes you still don't know even after you've read it.
I went back to the article he'd written about phones and saw there was one comment on it. The comment was from Adam and it said 'your email address looks like gibberish.' I instantly apprehended what had happened: one of the internet's many spambots had posted a comment and Adam had replied. Except he'd then deleted the first comment and chosen not to delete his reply.
Somehow this sums up his blog to date. I told a couple of people to check it out and their reactions were the same - "I don't understand it, but I like it."
My Christmas wish is that everyone who reads this post visits my brother's blog.
Read it here: http://www.grumblereview.com/